Excerpt from Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory
Frank R. Kardes is Assistant Professor of Management Science, Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02139. The author wishes to thank Russ Fazio for providing guidance throughout the research project. Thanks are also extended to John Carroll, Jerry Chertkoff, Debbie Marlino, Richard Olshavsky, and Jim Sherman for their helpful comments on an earlier version of this manuscript. The present research was supported by a grant-in-aid from the Indiana University Graduate School.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. Это и многое другое вы найдете в книге Spontaneous Inference Processes in Advertising (Frank R. Kardes)