Excerpt from Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure
Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure474-70 Oewey U8Aft Philippe A. Naert August 1970 Based on Chapter 3 of the authors Ph.D. dissertation. Assistant Professor of Management, Sloan School of Management, M.I.T., Cambridge, Mass.
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