The findings of the study once again signals the unknown mysterious equation investors follow to decide on investment. Therefore there is no concrete answer for why and how do people invest. However, with this study one can conclude that because of information asymmetry and the varying ability of investors to pick and process real time information, market inefficiency is in place and investors make poor investment decision. Это и многое другое вы найдете в книге Investors’ Behavior (Md. Tarikul Islam)