Excerpt from How to Judge an Advertising Agency
The President of a firm which spends several hundreds of thousands of dollars a year for advertising, which we prepare and place, said recently, at the end of a conference upon one of his products: "I used to think that all this talk handed out by advertising agency representatives was bunk, - and a lot of it is, because I have placed business through two other advertising agents and I have tried placing it direct, but I never made much progress until I employed the J. H. Cross Company six years ago.
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