Excerpt from The Art of Selling: For Business Colleges, High Schools of Commerce, Y. M. C. A. Classes and Private Students
Practical Lessons in Specialty Selling; On Specialty Selling; The Importance of Selecting the Right Article; How to Analyze the Article; Thinking Out a Selling Talk; Geography for Specialty Salesmen; Practical Hints; Promotion Salesmanship; Promotion and Salesmanship; In Business For Yourself; Written Salesmanship; The Theory of Written Salesmanship; What is a Selling Letter?; The Arguments and How to Arrange Them; Effective English; On Answering Inquiries; Letters of Complaint and How to Answer Them; Follow Up Letters; Selling Your Services by Letter; Collecting Accounts; "Don"ts" For Office Salesmen; Selling by Advertisement; Salesmanship and Advertising; Concluding Survey; Suggestion for Further Study
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