The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company"s business plan and each department"s operations, accurately anticipate changes in customer"s needs and significantly improve a firm"s competitive position with an enhanced level of customer satisfaction. Это и многое другое вы найдете в книге Orchestrating Success: Improve Control of the Business with Sales & Operations Planning