Книги автора «Jack Trout»

The Making of a Name: The Inside Story of the Brands We Buy (Steve Rivkin,Fraser Sutherland,Jack Trout)

Big Brands Big Trouble: Lessons Learned the Hard Way (Jack Trout)

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (Jack Trout)

Jack Trout on Strategy (Jack Trout)

Differentiate or Die: Survival in Our Era of Killer Competition (Jack Trout)