Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other"s needs.
* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making commercials
* Explains dynamics between client, agency, and producer Это и многое другое вы найдете в книге TV Commercials: How to Make Them: or, How Big is the Boat? (Ivan Cury)