The Power of Product Platforms: Building Value and Cost Leadership Marc H. Meyer, Alvin P. Lehnerd

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to Это и многое другое вы найдете в книге The Power of Product Platforms: Building Value and Cost Leadership (Marc H. Meyer, Alvin P. Lehnerd)