Key Concepts in Strategic Management (Palgrave Key Concepts) Jonathan Sutherland

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Jonathan Sutherland - «Key Concepts in Strategic Management (Palgrave Key Concepts)»

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Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about.

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Полное название книги Jonathan Sutherland Key Concepts in Strategic Management (Palgrave Key Concepts)
Автор Jonathan Sutherland
Ключевые слова менеджмент, стратегический менеджмент
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 1403921350
Издательство
Год 2004
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