Out of Context : A Creative Approach to Strategic Management Cynthia Wagner Weick

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Cynthia Wagner Weick - «Out of Context : A Creative Approach to Strategic Management»

О книге

Out of Context complements traditional texts in strategic management rather than substitutes for them. It helps readers to think about strategy conceptually and creatively, not just analytically, with a useful tool to achieve that end. Using metaphor as the principal means to uncover new insights, Wagner Weick has assembled a set of challenging resources. Combining readings from a wide-ranging mix of disciplines?sports, science, philosophy, art, and military history?with thoughtful introductions and thought-provoking discussion questions. Contributing authors include academics, such as Henry Mintzberg (McGill) and Kathleen Eisenhardt (Stanford), and practitioners, such as Boston Consulting Group founder Bruce Henderson. Это и многое другое вы найдете в книге Out of Context : A Creative Approach to Strategic Management (Cynthia Wagner Weick)

Полное название книги Cynthia Wagner Weick Out of Context : A Creative Approach to Strategic Management
Автор Cynthia Wagner Weick
Ключевые слова менеджмент, стратегический менеджмент
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 324274122
Издательство
Год 2004
Название транслитом out-of-context-a-creative-approach-to-strategic-management-cynthia-wagner-weick
Название с ошибочной раскладкой out of context : a creative approach to strategic management cynthia wagner weick