This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development.
In addition, the text delivers the information needed to develop a comprehensive, effective business plan.
The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.
Text features:
An emphasis on seasonal, fashion merchandise, and corresponding inventory requirements; CD-ROM provides complete instructions on how to write an effective business plan based on FastTrack and The Business Mentor sponsored by the Ewing Marion Kauffman Foundation; Profiles spotlighting successful entrepreneurs in the fashion industry; Instructor"s Guide includes options for organizing the curriculum and suggestions for teaching the course.
Формат издания: 21,5 см х 27,5 см. Это и многое другое вы найдете в книге Fashion Entrepreneurship: Retail Business Planning (+ CD-ROM) (Michele Granger, Tina Sterling)