Creating and Capturing Value Perspectives and Cases on Electronic Commerce Garth Saloner, A. Michael Spence

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.

* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance. Это и многое другое вы найдете в книге Creating and Capturing Value Perspectives and Cases on Electronic Commerce (Garth Saloner, A. Michael Spence)