Smart Things to Know About, E-Commerce Michael J. Cunningham

Today’s business world faces change as a way of life. We are in a world that expects us not only to know what is going to happen next, but also to have predicted the solution so we can exploit the next wave of change. E-commerce is driving this change but how do we get our heads around what e-commerce even means? There seem to be as many definitions of e-commerce as there are vendors and suppliers in the marketplace. If you want to really understand e-commerce, this is the book for you. Smart Thingsto Know About E-commerce is a distilled summary of everything you always wanted to know about the world of e-business. It will help you to:

• understand the e-commerce revolution and the role of the Internet
• prepare for and manage change as you move to a new model
• get to grips with the technology
• understand the electronic consumer
• develop new business-to-business strategies
• define and implement an e-commerce strategy that works

Smart Things to Know About E-commerce gives you everything you need to achieve personal results and business success in the new economy. Smart Things To Say: ‘For every dollar spent on business-to-consumer e-commerce, business-to-business e-commerce spends five times more, and this gap will stretch to ten times more in the next five years’ Это и многое другое вы найдете в книге Smart Things to Know About, E-Commerce (Michael J. Cunningham)