Customer Loyalty: A Guide for Time Travellers Sionade Robinson, Lyn Etherington

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. Это и многое другое вы найдете в книге Customer Loyalty: A Guide for Time Travellers (Sionade Robinson, Lyn Etherington)