Customer-Centered Reengineering: Remapping for Total Customer Value Edwin T., Jr. Crego, Peter D. Schiffrin

This customer-driven approach to reengineering is essential for organizations wanting to develop and increase customer loyalty. Customer Centered Reengineering is a tested framework for realigning strategy, structure, and systems around the customer, this book shows how to: integrate customer"s needs with reengineering efforts; initiate and lead the reengineering effort by embracing the 7 C"s: closeness, clarity, courage, creativity, competencies, commitment, and consistency. Это и многое другое вы найдете в книге Customer-Centered Reengineering: Remapping for Total Customer Value (Edwin T., Jr. Crego, Peter D. Schiffrin)