Small Business Management: A Planning Approach Joel Corman, Lori Pennel, Robert Lussier

In today?s demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning Approach, 3e provides students with the knowledge and skills they need to develop a business plan, how to implement it and how to control and evaluate their implementation. Concise yet comprehensive, this text can be completed in a one-semester course. Revisions to this Edition: * Revised chapter on Operations * Future Trends in Small Business * Updated chapter on Strategy * Updated sources of financing Это и многое другое вы найдете в книге Small Business Management: A Planning Approach (Joel Corman, Lori Pennel, Robert Lussier)