The New PR Toolkit: Strategies for Successful Media Relations Deirdre Breakenridge, Thomas J. Deloughry, Tom DeLoughry

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Deirdre Breakenridge, Thomas J. Deloughry, Tom DeLoughry - «The New PR Toolkit: Strategies for Successful Media Relations»

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Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today"s most creative public relations work.

Полное название книги Deirdre Breakenridge, Thomas J. Deloughry, Tom DeLoughry The New PR Toolkit: Strategies for Successful Media Relations
Авторы Deirdre Breakenridge, Thomas J. Deloughry, Tom DeLoughry
Ключевые слова маркетинг, реклама
Категории Деловая литература, Маркетинг. Реклама
ISBN 130090255
Издательство Financial Times Prentice Hall
Год 2003
Название транслитом the-new-pr-toolkit-strategies-for-successful-media-relations-deirdre-breakenridge-thomas-j-deloughry-tom-deloughry
Название с ошибочной раскладкой the new pr toolkit: strategies for successful media relations deirdre breakenridge-thomas j. deloughry-tom deloughry