No matter how good a corporation"s overall environmental management system or its environmental health and safety department functions, there is no guarantee that management will be able to build that new plant, introduce that new product, or maintain existing permits. The key to success and survival is the corporation"s relationship with the local community and a variety of regulatory and special publics. These relationships are too often either ignored or poorly maintained. Communication is the crucial ingredient in building quality communication relationships. Keeping these relationships at appropriate levels requires periodic audits of community relationships and of communication techniques and approaches.
This monograph is constructed to meet several objectives:
1. Audit checklists are included to help evaluate existing communication plans, strategies, policies, and tactics.
2. Planning document models are included to aid in constructing communication-based relationships which will minimize the chances of failure and maximize the obtaining of community consent.
3. Communication plan formats are presented for use as both audit and operational models. Это и многое другое вы найдете в книге Building Quality Community Relationships : A Planning Model to Gain and Maintain Public Consent (James E. Lukaszewski)