In Action: Measuring ROI in the Public Sector Patricia Pulliam

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Patricia Pulliam - «In Action: Measuring ROI in the Public Sector»

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Presented in this collection of ten case studies is how evaluation is being used to address the challenges of public sector work. Not only is there increased emphasis on understanding the inefficiencies in the public sector, but also a new prominence on building accountability into public sector processes-not just training programs, but education programs in the academic environment, as well as community development programs. Measuring ROI in the Public Sector shows how all types of public sector organizations are using ROI evaluation as a way to meet these challenges. Это и многое другое вы найдете в книге In Action: Measuring ROI in the Public Sector (Patricia Pulliam)

Полное название книги Patricia Pulliam In Action: Measuring ROI in the Public Sector
Автор Patricia Pulliam
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 1562863258
Издательство ASTD
Год 2006
Название транслитом in-action-measuring-roi-in-the-public-sector-patricia-pulliam
Название с ошибочной раскладкой in action: measuring roi in the public sector patricia pulliam