In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!
Drawing on dozens of examples and best-practices across a variety of industries, "Go To Market Strategy" lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. Это и многое другое вы найдете в книге Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably (Lawrence Friedman)