Company Men: White-Collar Life and Corporate Cultures in Los Angeles, 1892-1941 (Studies in Industry and Society) Clark Davis

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Clark Davis - «Company Men: White-Collar Life and Corporate Cultures in Los Angeles, 1892-1941 (Studies in Industry and Society)»

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The story of the early decades of American big business, when white-collar jobs were new and their future uncertain.

America"s white-collar workers form the core of the nation"s corporate economy and its expansive middle class. But just a century ago, white-collar jobs were new, and their future was anything but certain. In Company Men Clark Davis places the corporate office at the heart of American social and cultural history, examining how the nation"s first generation of white-collar men created new understandings of masculinity, race, community, and success—all of which would dominate American experience for decades to come.

Company Men is set in Los Angeles, the nation"s "corporate frontier" of the early twentieth century. Davis shows how this California city—often considered on the fringe of American society for the very reason that it was new and growing so rapidly—displayed in sharp contours how America"s corporate culture developed. The young men who left their rural homesfor southern California a century ago not only helped build one of the world"s great business centers, they also redefined middle-class values and mores. Of interest to students of business history, gender studies, and twentieth-century culture, this work focuses on the "company man" as a pivotal actor in the saga of modern American history. Это и многое другое вы найдете в книге Company Men: White-Collar Life and Corporate Cultures in Los Angeles, 1892-1941 (Studies in Industry and Society) (Clark Davis)

Полное название книги Clark Davis Company Men: White-Collar Life and Corporate Cultures in Los Angeles, 1892-1941 (Studies in Industry and Society)
Автор Clark Davis
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 801862744
Издательство
Год
Название транслитом company-men-white-collar-life-and-corporate-cultures-in-los-angeles-1892-1941-studies-in-industry-and-society-clark-davis
Название с ошибочной раскладкой company men: white-collar life and corporate cultures in los angeles, 1892-1941 (studies in industry and society) clark davis