Retailization: Brand Survival in the Age of Retailer Power Lars Thomassen, Keith Lincoln, Anthony Aconis

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Lars Thomassen, Keith Lincoln, Anthony Aconis - «Retailization: Brand Survival in the Age of Retailer Power»

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Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today"s shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era. Это и многое другое вы найдете в книге Retailization: Brand Survival in the Age of Retailer Power (Lars Thomassen, Keith Lincoln, Anthony Aconis)

Полное название книги Lars Thomassen, Keith Lincoln, Anthony Aconis Retailization: Brand Survival in the Age of Retailer Power
Авторы Lars Thomassen, Keith Lincoln, Anthony Aconis
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 749446897
Издательство
Год 2006
Название транслитом retailization-brand-survival-in-the-age-of-retailer-power-lars-thomassen-keith-lincoln-anthony-aconis
Название с ошибочной раскладкой retailization: brand survival in the age of retailer power lars thomassen-keith lincoln-anthony aconis