The Art and Science of Computer Assisted Ordering Barbara V. Anderson

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Barbara V. Anderson - «The Art and Science of Computer Assisted Ordering»

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CAO is one of the most misunderstood and underutilized strategic weapons available to retailers today. International consultant Barbara Anderson makes clear that in only a limited sense does CAO replace manual ordering. In its full sense it is much more--the optimization of manufacturer, supplier, and retailer distribution to the retail store--based on consumer and store data and corporate policy. Anderson thus provides a framework and checklist for implementing CAO, an understanding of key terminology, solutions to likely problems, and ways to make CAO implementation successful, and in doing so she covers the full spectrum of retailing. A readable, easily grasped, comprehensive, unique book for retailing management and for their colleagues teaching it in college and universities. Это и многое другое вы найдете в книге The Art and Science of Computer Assisted Ordering (Barbara V. Anderson)

Полное название книги Barbara V. Anderson The Art and Science of Computer Assisted Ordering
Автор Barbara V. Anderson
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 1567200494
Издательство
Год
Название транслитом the-art-and-science-of-computer-assisted-ordering-barbara-v-anderson
Название с ошибочной раскладкой the art and science of computer assisted ordering barbara v. anderson