Innovation: Driving Product, Process, and Market Change Edward B. Roberts

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Edward B. Roberts - «Innovation: Driving Product, Process, and Market Change»

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Innovation represents the most important articles on the topic of innovation and features contributions from some of the world"s top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others. Это и многое другое вы найдете в книге Innovation: Driving Product, Process, and Market Change (Edward B. Roberts)

Полное название книги Edward B. Roberts Innovation: Driving Product, Process, and Market Change
Автор Edward B. Roberts
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 787962139
Издательство
Год
Название транслитом innovation-driving-product-process-and-market-change-edward-b-roberts
Название с ошибочной раскладкой innovation: driving product, process, and market change edward b. roberts