Cold Calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today"s market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in coldcalling and appointment setting. In the book - based on real-life, hands-on-cold-calling experience - you will discover how to:
-->Develop a can"t miss marketing plan for cold calling (chapters 3,4,5)
-->Identify hot leads so you don"t waste yourprecious time (chapter 4)
-->Warm up to project confidence and authority for successful cold calling (chapters 2,3 and 14)
-->Eliminate telephone terror and call reluctance (chapter 8)
-->Create appointment-setting scripts that make your prospects want to see you (chapter 6)
-->Breeze past the screens and gatekeepers (chapter 10)
-->Easily handle the voice-mail barrier and reach your prospects (chapter 13)
-->Convert any and all objections into profitable sales (chapter 12)
-->Double the number of face-to-face appointments you set (chapter 6)
-->Have fun (yes, fun!) with cold calling (chapter 18) Это и многое другое вы найдете в книге Cold Calling for Women: Opening Doors & Closing Sales (Wendy Weiss)