The Decision to Volunteer: Why People Give Their Time and How You Can Engage Them Beth Gazley, Monica Dignam

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Beth Gazley, Monica Dignam - «The Decision to Volunteer: Why People Give Their Time and How You Can Engage Them»

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The Decision to Volunteer is your ticket to an in-depth exploration of why and in what circumstances people are willing to give their time to voluntary activities.Based on analysis of research survey responses from 26,305 people affiliated with 23 co-sponsoring organizations, making the study the largest to date of mutual-benefit associations, The Decision to Volunteer divulges the realities of why people give their time. Here is a sampling of what you"ll learn:Understanding the demographics of your volunteer base is key to engaging them sucessfully. Not all volunteers are alike: They bring different preferences and expectations regarding the work they will do and how they want to be recognized for it. Individuals volunteer for a variety of reasons, and for a combination of self-serving and serving-others purposes.Loaded with more than 125 tables of data, The Decision to Volunteeris chock full of insightful analysis and practical ideas that you can apply to your own volunteer recruiting activities. You"ll gain a better understanding, through the eyes of volunteers, of what is different about volunteering in a mutual-benefit organization and what motivates people to give their time. And with that knowledge, you"ll be better able to recruit, engage, and retain the lifeblood of your organization: volunteers. Это и многое другое вы найдете в книге The Decision to Volunteer: Why People Give Their Time and How You Can Engage Them (Beth Gazley, Monica Dignam)

Полное название книги Beth Gazley, Monica Dignam The Decision to Volunteer: Why People Give Their Time and How You Can Engage Them
Авторы Beth Gazley, Monica Dignam
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 880342994
Издательство
Год 2008
Название транслитом the-decision-to-volunteer-why-people-give-their-time-and-how-you-can-engage-them-beth-gazley-monica-dignam
Название с ошибочной раскладкой the decision to volunteer: why people give their time and how you can engage them beth gazley-monica dignam