Collateral Damaged: The Marketing of Consumer Debt to America Charles R Geisst

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Charles R Geisst - «Collateral Damaged: The Marketing of Consumer Debt to America»

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Sometime in the 1970s and 1980s, the use of credit cards, which had begun as a convenience, began to grow into an addiction. Collateral Damaged: The Marketing of Consumer Debt to America explains how a nation of savers became a nation of consumers and how Wall Street used consumers" addiction to spending to create the "toxic securities" that threaten to bring about the collapse of the global economy. Geisst looks at the policy implications of the credit crisis and describes how the United States can get its fiscal house in order. Это и многое другое вы найдете в книге Collateral Damaged: The Marketing of Consumer Debt to America (Charles R Geisst)

Полное название книги Charles R Geisst Collateral Damaged: The Marketing of Consumer Debt to America
Автор Charles R Geisst
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 1576603253
Издательство
Год 2009
Название транслитом collateral-damaged-the-marketing-of-consumer-debt-to-america-charles-r-geisst
Название с ошибочной раскладкой collateral damaged: the marketing of consumer debt to america charles r geisst