Industrial Marketing P. K. Ghosh

Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams. Это и многое другое вы найдете в книге Industrial Marketing (P. K. Ghosh)