Beyond the Babble: Leadership Communication that Drives Results Bob Matha, Macy Boehm

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Bob Matha, Macy Boehm - «Beyond the Babble: Leadership Communication that Drives Results»

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Discover how to connect with and inspire employees throughout an organization. Improve your leadership skills -- even if you aren"t a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization"s culture, and how to measure results. They also show how internal communications professionals can improve an organization"s communication to the outside world. Bob Matha (Chicago, IL) has 30 years of experience in business communications as a consultant and executive. Macy Boehm (Chicago, IL) has spent 15 years in business communications. Matha and Boehm are principals of Basics 3, a leadership communications consulting firm, and also serve as senior internal communications advisors to clients of Ogilvy Public Relations Worldwide. Это и многое другое вы найдете в книге Beyond the Babble: Leadership Communication that Drives Results (Bob Matha, Macy Boehm)

Полное название книги Bob Matha, Macy Boehm Beyond the Babble: Leadership Communication that Drives Results
Авторы Bob Matha, Macy Boehm
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 470200480
Издательство
Год 2008
Название транслитом beyond-the-babble-leadership-communication-that-drives-results-bob-matha-macy-boehm
Название с ошибочной раскладкой beyond the babble: leadership communication that drives results bob matha-macy boehm