Foresight: The Art and Science of Anticipating the Future Deni Loveridge

Подробная информация о книге «Foresight: The Art and Science of Anticipating the Future Deni Loveridge»

Deni Loveridge - «Foresight: The Art and Science of Anticipating the Future»

О книге

Since the early 1990s interest in foresight has undergone one of its periodic resurgences and has led to a rapid growth in formal foresight studies backed by governments and transnational institutions, including many from the United Nations. However, text counterbalance in depth practical experience with an exposition and integration of the many theoretical strands that underpin the art and theory of foresight are rare. Foresight: The Art and Science of Anticipating the Future provides entrepreneurs, busleaders, investors, inventors, scientists, politicians, and many others with a succinct, integrated guide to understanding foresight studies and using them as means for strategy development. The text dispels the belief that anticipations are "mere guesswond conveys the depth of thought needed, implicitly or explicitly, to understand human foresight. The book examines: The role of foresight and its institutional counterpart in the modern world The epistemology underlying foresight The need to extend fot activity into wider spheres, including sustainable development The role that foresight plays in planning processes (including scenario planning) Much of the material in the book is based upon the internationally known foresight course at the Manchesteness School"s Institute of Innovation Research (MIoIR) formerly PREST, which the author developed and directed from1999 to 2003. Denis Loveridge is an honorary visiting professor at the Manchester Business School"s Institute of Innovation Research (formeEST.), UK. He joined PREST in 1991 as an honorary Simon Fellow, after 44 years in industry. Это и многое другое вы найдете в книге Foresight: The Art and Science of Anticipating the Future (Deni Loveridge)

Полное название книги Deni Loveridge Foresight: The Art and Science of Anticipating the Future
Автор Deni Loveridge
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 415398150
Издательство
Год 2008
Название транслитом foresight-the-art-and-science-of-anticipating-the-future-deni-loveridge
Название с ошибочной раскладкой foresight: the art and science of anticipating the future deni loveridge