Defining Markets Defining Moments Charles D. Schewe, Geoffrey E. Meredith, Janice Karlovich

Подробная информация о книге «Defining Markets Defining Moments Charles D. Schewe, Geoffrey E. Meredith, Janice Karlovich»

Charles D. Schewe, Geoffrey E. Meredith, Janice Karlovich - «Defining Markets Defining Moments»

О книге

If you could buy a book that would predict the buying behavior of millions of people, you"d buy it, right?

Defining Markets, Defining Moments explains the author"s concept of cohort marketing," an extremely focused approach of generationalmarketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation"s particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author"s experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation"s behavior or profile." Это и многое другое вы найдете в книге Defining Markets Defining Moments (Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich)

Полное название книги Charles D. Schewe, Geoffrey E. Meredith, Janice Karlovich Defining Markets Defining Moments
Авторы Charles D. Schewe, Geoffrey E. Meredith, Janice Karlovich
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 764553941
Издательство
Год
Название транслитом defining-markets-defining-moments-geoffrey-e-meredith-charles-d-schewe-janice-karlovich
Название с ошибочной раскладкой defining markets defining moments geoffrey e. meredith-charles d. schewe-janice karlovich