High Tech Product Launch Catherine Kitcho

Comprehensive guide to effective marketing and management techniques for launching products to the market. Based on the real world experience of a prominent Silicon Valley consultant, the book outlines the processes and planning needed for a successful product launch. Included are guidelines for choosing the right collateral and channels, developing positioning and messaging, managing launch teams, and effectively using the Internet and intranets for marketing programs. Это и многое другое вы найдете в книге High Tech Product Launch (Catherine Kitcho)