Global Strategy Mike W. Peng

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY doesn"t just show you what it"s like for foreign businesses entering a new market; it also reveals what domestic companies must do to survive foreign competition. Written to be easy-to-read and full of study tools, GLOBAL STRATEGY is the resource that helps out on the test and gets you ready for your next job. Your purchase includes a World Map and access to InfoTrac College Edition, an online university library of full-length articles from more than 5,000 academic and popular magazines, newspapers, and journals. Это и многое другое вы найдете в книге Global Strategy (Mike W. Peng)