Mike Veeck runs six minor-league baseball teams, and for each of them he"s drafted a business plan that begins with three simple words: "Fun is good." The fun-is-good philosophy not only has worked to make an evening at one of his ballparks-full of laughs, zany promotions, and free giveaways-enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business. Это и многое другое вы найдете в книге Fun Is Good: How To Create Joy & Passion Into Your Workplace & Career (Mike Veeck, Pete Williams)