Basic Marketing Research (3rd Edition) Naresh K Malhotra

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills. Это и многое другое вы найдете в книге Basic Marketing Research (3rd Edition) (Naresh K Malhotra)