Using dozens of case studies from well-known companies such as General Electric,A FedEx, Procter & Gamble, Merck, Boeing, and Intel,
Подробная информация о книге «Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators) Mark Weiner»
Using dozens of case studies from well-known companies such as General Electric,A FedEx, Procter & Gamble, Merck, Boeing, and Intel,
Полное название книги | Mark Weiner Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators) |
Автор | Mark Weiner |
Ключевые слова | разное |
Категории | Деловая литература, Маркетинг. Реклама |
ISBN | 787982792 |
Издательство | |
Год | 2006 |
Название транслитом | unleashing-the-power-of-pr-a-contrarian-apos-s-guide-to-marketing-and-communication-j-b-international-association-of-business-communicators-mark-weiner |
Название с ошибочной раскладкой | unleashing the power of pr: a contrarian's guide to marketing and communication (j-b international association of business communicators) mark weiner |