How To Avoid Negative Online Publishing Experiences: Cautiously Marketing Your Intellectual Property (Volume 1) James M. Lowrance

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James M. Lowrance - «How To Avoid Negative Online Publishing Experiences: Cautiously Marketing Your Intellectual Property (Volume 1)»

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Within the chapters of this book, I offer suggestions for helping to remedy experiences one might have with dishonest online entities or ones who fail to see reasonable interests required by those who enter into business arrangements with them and how to also avoid such experiences. I will cite several personal examples of questionable activities, practiced by online businesses I have dealt with, that negatively affected me, in the area of online publishing. Certainly these same type practices occur in the area of retail sales as well and likely on an even larger scale but I feel my experiences, as well as my advice may help to provide ideas of how one can take a proactive stance in helping to effect positive change in electronic commerce of every type, including that which is conducted in the written content publishing field -- the marketing of intellectual property. TABLE OF CONTENTS: CHAPTER ONE Avoiding Fly-By-Night Online Businesses: (A Simple Rule of Thumb) CHAPTER TWO The Better Business Bureau: Not Just a Slap on the Wrist: (Bringing Resolution to Bad Online Business Practices) CHAPTER THREE My Heated Exchange with an Online Beatles Radio Station: (Putting the Blue Meanies in Their Proper Place) CHAPTER FOUR Removing my Blog from a Major Revenue Sharing Website Conglomerate: (The Strange Practices of a High-Profile Content Farm) CHAPTER FIVE A Content Site Who Deleted Contributor Articles with No Warning: (One More for My List of Negative Writing Experiences) Это и многое другое вы найдете в книге How To Avoid Negative Online Publishing Experiences: Cautiously Marketing Your Intellectual Property (Volume 1) (James M. Lowrance)

Полное название книги James M. Lowrance How To Avoid Negative Online Publishing Experiences: Cautiously Marketing Your Intellectual Property (Volume 1)
Автор James M. Lowrance
Ключевые слова разное
Категории Деловая литература, Маркетинг. Реклама
ISBN 146116673
Издательство
Год 2011
Название транслитом how-to-avoid-negative-online-publishing-experiences-cautiously-marketing-your-intellectual-property-volume-1-james-m-lowrance
Название с ошибочной раскладкой how to avoid negative online publishing experiences: cautiously marketing your intellectual property (volume 1) james m. lowrance