How to Really Start Your Own Business, Fourth Edition David E. Gumpert

For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sourcesof financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate & Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encouragecontinual assessment of one"s readiness to start a business. Included are engaging exercises at the end of each chapter for determining one"s preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasize that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details. Это и многое другое вы найдете в книге How to Really Start Your Own Business, Fourth Edition (David E. Gumpert)