"...Barry Cohen"s combination of experience, imagination, and just plain good sense offers a welcome reminder that, yes, the right ad can do the right job." -Ray Hoffman, Business Week magazine
Advertising is critical for getting exposure for a product or service. Yet, done incorrectly, advertising can miss the mark with the very customers you hope to attract. With even modest advertising campaigns costing thousands of dollars, you can"t afford to make mistakes. 10 Way to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding costly blunders. Coverage includes:
10 Ways to Screw Up an Ad Campaign shows you how to out-advertise the competition-even when you can"t outspend them. Это и многое другое вы найдете в книге 10 Ways to Screw Up an Ad Campaign: A Guide to Planning And Creating Advertising That Works (Barry H. Cohen)