Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow, Donald E. Baack

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC. Это и многое другое вы найдете в книге Integrated Advertising, Promotion, and Marketing Communications (Kenneth E. Clow, Donald E. Baack)