The Theory and Practice of Revenue Management Kalyan T. Talluri, Garrett J. van Ryzin

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Kalyan T. Talluri, Garrett J. van Ryzin - «The Theory and Practice of Revenue Management»

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"The Theory and Practice of Revenue Management" is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book"s purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.

Издание на английском языке. Это и многое другое вы найдете в книге The Theory and Practice of Revenue Management (Kalyan T. Talluri, Garrett J. van Ryzin)

Полное название книги Kalyan T. Talluri, Garrett J. van Ryzin The Theory and Practice of Revenue Management
Авторы Kalyan T. Talluri, Garrett J. van Ryzin
Ключевые слова разное
Категории Деловая литература, Финансы
ISBN 387243763
Издательство
Год 2005
Название транслитом the-theory-and-practice-of-revenue-management-kalyan-t-talluri-garrett-j-van-ryzin
Название с ошибочной раскладкой the theory and practice of revenue management kalyan t. talluri-garrett j. van ryzin