Digital Television in a Digital Economy Joseph A. Kraemer

Digital technology, the economics of information, growing Internet/Web accessibility, and new generations of wireless and wired networks are permanently transforming how business is conducted in the U.S. and around the globe. The electronic mass consumermarket is poised to enter a hyper-growth stage in 2000-2002. The significance for broadcasters in this era lies in the digital platform and spectrum for DTV services. DTV spectrum provides a digital link to almost all U.S. businesses and homes. It may beused for electronic commerce applications offering profitable incremental revenues from non-video, datacast commercial applications. Digital broadcasters taking advantage of these opportunities should require minimal investment above expenditures required for conversion to the digital broadcasting infrastructure. Digital Television in a Digital Economy evaluates the suitability, competitive options, potential revenue, and range of costs for specific digital electronic commerce applications. Such applications include: software/digital content distribution; overnight downloading of customized data/information (e.g., sports, stocks); Internet access via the convergence of TVS and PCS; catalog sales/price change distribution, event marketing and ticket orderentry, and telecommuting applications. Core business questions will be addressed such as whether certain electronic commerce applications require a regional/national vs. market-by-market approach, requirements for third-party agents to aggregate digital channels across markets and negotiate with potential distributors, potential revenue and operating margins, and evaluation of the timing of the emergence of a domestic/global digital economy and the parallel transition to by television businesses to its new digital-based operating syste! m. Это и многое другое вы найдете в книге Digital Television in a Digital Economy (Joseph A. Kraemer)