Twenty-two years ago, Martin Mayer"s original and bestselling The Bankers took readers into every corner of the banking industry. Since then, everything to do with money and banking has changed dramatically. Computer-driven data processing has led to new kinds of financial instruments, new opportunities for profit and loss, new relations between banks and their customers, and new affiliation between government and banks. Businessmen and householders need a new road map to banks" new abilities, challenges, and pitfalls. Mayer"s completely new, completely rewritten 1997 edition on banking"s immensely changed world answers that need. Among the many subjects explored in this timely book are:
The extremely fluid nature of money in an electronicage
The changing economic role of banks and other financial service institutions
The perilous voyages of today"s banks on seas of computerized trading
The two-trillion-dollar-a-day flow of wholesale payments
The explosive growth anduse of credit cards and ATM machines
The rapidly arriving world of "smart cards" and "internet banking."
Mayer shows the reader where the trends lead--and what the industry itself and its regulators can to do pluck the plums of progress from the messy confusion of great change itself. Accessible to any reader yet specific enough to capture the attention of the world"s business professionals, The Bankers: The NextGeneration, explains the banking revolution of our time. This is every business reader"s must-read book of the 1990s.
Martin Mayer is the most widely recognized name in banking and finance. The Bankers hardcover edition hit the bestseller lists of Business Week and the San Francisco Chronicle. Это и многое другое вы найдете в книге The Bankers: The Next Generation (Martin Mayer)