How "American" Is Globalization? William H. Marling

William Marling"s provocative work analyzes -- in specific terms -- the impacts of American technology and culture on foreign societies. Marling answers his own question -- how "American" is globalization? -- with two seemingly contradictory answers: "less than you think" and "more than you know." Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of "Americanization" amount to less than one might suppose.