Book DescriptionThis new and expanded update of Peter Zollo"s popular Wise Up to Teens gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy, and how marketers should--and shouldn"t--reach them.
Brimming with invaluable insights and information, Getting Wiser to Teens examines:
- The economic clout of the teen market
- The teen "need states" and how they should guide your strategies
- Why and how teens are unique media consumers
- Howto increase your brand"s teen-relevancy
- How teens really view family and school
- Advertising and promotions that resonate with teens
- The role of friends in teens" lives
- Teen trends, social status, and music Это и многое другое вы найдете в книге Getting Wiser to Teens: More Insights into Marketing to Teenagers (Peter Zollo)