IBM Redux: Lou Gerstner and the Business Turnaround of the Decade Doug Garr

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Doug Garr - «IBM Redux: Lou Gerstner and the Business Turnaround of the Decade»

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An inside look at one of the greatest business stories of our day: Lou Gerstner"s dramatic transformation of IBM from a dying company into a nimble giant

When Lou Gerstner took the helm at IBM in 1993, the company was headed toward bankruptcy. Six years later Big Blue was back and better than ever: its stock at an all-time high; its coffers filled with cash; and its market capitalization a healthy $169 billion. How did Gerstner do it?

Полное название книги Doug Garr IBM Redux: Lou Gerstner and the Business Turnaround of the Decade
Автор Doug Garr
Ключевые слова разное
Категории Деловая литература, Экономика
ISBN 887309445
Издательство Collins
Год 2000
Название транслитом ibm-redux-lou-gerstner-and-the-business-turnaround-of-the-decade-doug-garr
Название с ошибочной раскладкой ibm redux: lou gerstner and the business turnaround of the decade doug garr