Strategic Management Colin White

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Colin White - «Strategic Management»

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Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White"s contemporary text discusses differing theories and approaches in the context of real-world experience. Readers are encouraged to conceptualize and generalize business problems and to confront philosophical issues without losing sight of practical aims.

Each chapter starts with a Key Strategic Challenge and sets the scene of a case study which is resolved at the end of the chapter. The text includes more than sixty Strategy in Action short case examples to illustrate how organizations apply strategy in practice along with fifteen long case studies for detailed analysis. Strategic Projects and Exploring Further sections encourage readers to investigate the subject more in detail. Это и многое другое вы найдете в книге Strategic Management (Colin White)

Полное название книги Colin White Strategic Management
Автор Colin White
Ключевые слова стратегический менеджмент
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 1403904006
Издательство
Год 2004
Название транслитом strategic-management-colin-white
Название с ошибочной раскладкой strategic management colin white