Standing Room Only: Strategies for Marketing the Performing Arts Philip Kotler, Joanne Scheff

This text applies the full spectrum of marketing principles, such as segmentation, pricing and promotion, to non-profit arts organizations. Including case studies of dance and theatre organizations from around the world, it reveals how to build innovative marketing programs. Это и многое другое вы найдете в книге Standing Room Only: Strategies for Marketing the Performing Arts (Philip Kotler, Joanne Scheff)