Beyond Advertising: Creating Value Through All Customer Touchpoints Yoram (Jerry) Wind, Catharine Findiesen Hays

Why Do CEOs Recommend Beyond Advertising? "If you need to convince others that it is time for a fresh look at the role Marketing should play in your company, hand out this book." David C. Edelman, Global Co??“Leader, McKinsey Digital, Marketing and Sal Это и многое другое вы найдете в книге Beyond Advertising: Creating Value Through All Customer Touchpoints (Yoram (Jerry) Wind,Catharine Findiesen Hays)